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Oldies but Goldies: Schlemmerfix

Brand development

Customer: Metro

Year: 1995

The word/picture mark of ‘Schlemmerfix’ is an excellent constellation of the letter F and a soup ladle.

The creation

The soup ladle lets the consumer guess as to which product groups the brand Schlemmerfix represents.

The logo’s colours are limited to a black background with yellow and gold lettering, making the lettering stand out better.

Packaging Design

The ‘Schlemmerfix’ brand stands for freeze-dried herbs and ready-made sauces. The task of packaging design is to highlight the differences between individual products. The quality of the products is enhanced by professional food photographs and tasty serving suggestions.