PRIVACY POLICY

We are delighted that you are interested in our company. Data protection is a particularly high priority for the management of Wesemann Werbeagentur GmbH. Use of the Wesemann Werbeagentur GmbH website is fundamentally possible without providing any personal data. However, if a data subject wishes to use specific services of the company via our website, processing of personal data may become necessary. If processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

Personal data, such as the name, address, email address and telephone number of a data subject, is always processed in accordance with the General Data Protection Regulation (GDPR) and with the national data protection regulations applicable to Wesemann Werbeagentur GmbH. This privacy policy is intended to inform the public about the nature, scope and purpose of the personal data we collect, use and process. It also provides data subjects with information about the rights to which they are entitled.

As the controller, Wesemann Werbeagentur GmbH has implemented numerous technical and organisational measures to ensure protection of the personal data processed through this website which are as comprehensive as possible. Nevertheless, data transmissions over the internet can always involve security loopholes and absolute protection cannot be guaranteed. All data subjects are therefore free to transfer personal data to us by alternative means, for example by telephone.

1. Terminology

The privacy policy of Wesemann Werbeagentur GmbH is based on the terminology used in European legislation, specifically the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for the general public and for our customers and business partners. In order to ensure that this is the case, we would like to explain the terminology used in advance.

We use the following terms in this privacy policy:

a) Personal data

Personal data is all information relating to an identified or identifiable natural person (hereinafter referred to as a “data subject”). An identifiable natural person is one who can be identified directly or indirectly, in particular by assignment to an identifier such as a name, an identification number, location data, an online identifier or to one or more special features that express the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.

b) Data subject

The data subject is any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing

Processing is any operation or series of operations carried out with or without the aid of automated procedures in connection with personal data, such as collection, recording, organisation, ordering, storage, adaptation or modification, reading, querying, use, disclosure by transmission, dissemination or any other form of provision, comparison or linking, restriction, deletion or destruction.

d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of restricting its future processing.

e) Profiling

Profiling means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to the work performance, economic situation, health, personal preferences, interests, reliability, behaviour, whereabouts or relocation of that natural person.

f) Pseudonymisation

Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, insofar as this additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data is not assigned to an identified or identifiable natural person.

g) Controller or data controller

The controller or data controller is the natural or legal person, public authority, agency or other body which, alone or jointly with others, decides on the purposes and means of processing of personal data. If the purposes and means of such processing are determined by European Union (EU) law or the law of the Member States, the controller or the specific criteria for its appointment may be governed by EU law or the law of the Member States.

h) Processor

The processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.

i) Recipient

The recipient is a natural or legal person, public authority, agency or other body to which personal data is disclosed, regardless of whether it is a third party or not. However, authorities that may receive personal data under EU law or the law of the Member States within the framework of a particular inquiry are not considered recipients.

j) Third party

A third party is a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct responsibility of the controller or the processor, are authorised to process the personal data.

k) Consent

Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which they signify agreement to the processing of personal data concerning them by a statement or clear affirmative action.

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection legislation applicable in the Member States of the European Union and other provisions relating to data protection is:

Wesemann Werbeagentur GmbH

Salzdahlumer Str. 196

38126 Braunschweig

Germany

Tel.: 0531 264100

Email: info@wesemann.bs

Website: www.wesemann.bs

3. Name and address of the data protection officer

The data protection officer of the controller is:

Mr Jan Räke

Wesemann Werbeagentur GmbH

Salzdahlumer Str. 196

38126 Braunschweig

Germany

Tel.: 0531 2641018

Email: j.raeke@wesemann.bs

Website: www.wesemann.bs

Data subjects can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. Cookies

The Wesemann Werbeagentur GmbH website use cookies. Cookies are text files that are stored in a computer system by an internet browser.

A large number of websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by means of which websites and servers can be assigned to the specific browser in which the cookie has been stored. This enables the websites and servers visited to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific browser can be recognised and identified by the unique cookie ID.

Through the use of cookies, Wesemann Werbeagentur GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookies.

By means of a cookie, the information and services on our website can be optimised in the interests of the user. As already mentioned, cookies allow us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. Visitors to a website that uses cookies, for example, do not have to re-enter their access details every time they visit, as this is dealt with by the website and the cookie stored in the user’s computer system. Another example is the shopping basket cookie in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket by means of a cookie.

The data subject can prevent cookies from being set by our website at any time by means of a corresponding setting in the browser used, and thus permanently reject cookies. Cookies that have already been set can also be deleted at any time by a browser or other software programs. This is possible in all standard internet browsers. If the data subject disables cookies in the browser used, some functions of our website may not be fully usable.

5. Collection of general data and information

The website of Wesemann Werbeagentur GmbH collects a range of general data and information when a data subject or automated system accesses the website. This general data and information is stored in the log files of the server. (1) The browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the specific pages that are accessed by an accessing system on our website, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information that serves to avert danger in the event of attacks on our information technology systems may be collected.

This general data and information is not used by Wesemann Werbeagentur GmbH to draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimise the content of our website and its advertising, (3) ensure the long-term viability of our information technology systems and website technology and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. Wesemann Werbeagentur GmbH therefore analyses anonymously collected data and information for statistical purposes, with the aim of increasing the data protection and data security of our company and to ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by data subjects.

6. Contact via the website

The website of Wesemann Werbeagentur GmbH contains information that enables quick electronic contact with our company and direct communication with us, which also includes a general address for so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject is stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the controller is stored for the purpose of processing or contacting the data subject. The personal data is not passed on to third parties.

7. Automatic erasure and blocking of personal data

The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or for a longer period if specified under EU law or other laws or regulations to which the controller is subject.

If the purpose of storage no longer applies or if a storage period prescribed by EU law or other legislation expires, the personal data is automatically blocked or erased in accordance with the statutory provisions.

8. Rights of the data subject

a) Right to confirmation

Each data subject has the right under EU law to obtain from the controller confirmation as to whether or not personal data concerning them is being processed. If a data subject wishes to exercise this right of confirmation, they can contact our data protection officer or another employee of the controller at any time.

b) Right to information

Each data subject affected by the processing of personal data has the right under EU law to obtain information from the controller free of charge at any time about the personal data stored about them and a copy of that information. Furthermore, EU law gives the data subject access to the following information:

  • the purposes of processing
  • the categories of personal data that are processed
  • the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular recipients in third countries and international organisations
  • if possible, the planned duration for which the personal data will be stored, or, if this is not possible, the criteria for determining this period
  • the existence of a right to rectification or erasure of personal data concerning them or to restriction of processing by the controller, or a right to object to such processing
  • the existence of a right to lodge a complaint with a supervisory authority
  • if the personal data is not collected from the data subject: all available information about the origin of the data
  • the existence of automated decision-making, including profiling, in accordance with Article 22(1) and (4) GDPR and – at least in these cases – meaningful information about the logic involved, the scope and the intended effects of such processing for the data subject

Furthermore, the data subject has a right to information as to whether personal data has been transferred to a third country or to an international organisation. If this is the case, the data subject also has the right to receive information about the appropriate guarantees in connection with that transfer.

If a data subject wishes to exercise this right to information, they can contact our data protection officer or another employee of the controller at any time.

c) Right to rectification

Any person affected by the processing of personal data has the right under EU law to request the immediate rectification of incorrect personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data, including by means of a supplementary declaration.

If a data subject wishes to exercise this right to rectification, they can contact our data protection officer or another employee of the controller at any time.

d) Right to erasure (right to be forgotten)

Any person affected by the processing of personal data has the right under EU law to demand from the controller that the personal data concerning them be deleted immediately, provided that one of the following reasons applies and insofar as the processing is not essential:

  • The personal data has been collected or otherwise processed for purposes for which they are no longer necessary.
  • The data subject withdraws their consent on which the processing is based in accordance with Art. 6(1) point (a) GDPR or Art. 9(2) point (a) GDPR, and there is no other legal basis for the processing.
  • The data subject objects to processing in accordance with Art. 21(1) GDPR and there are no overriding legitimate reasons for the processing, or the data subject objects to the processing in accordance with Art. 21(2) GDPR.
  • The personal data has been processed unlawfully.
  • The erasure of personal data is necessary to fulfil a legal obligation under EU law or the law of the Member States to which the controller is subject.
  • The personal data was collected in relation to information society services offered pursuant to Art. 8(1) GDPR.

If one of the aforementioned reasons applies and a data subject wishes to request the erasure of personal data stored by Wesemann Werbeagentur GmbH, they may contact any employee of the controller at any time. The data protection officer of Wesemann Werbeagentur GmbH or another employee shall ensure that the erasure request is complied with promptly.

If the personal data has been made public by Wesemann Werbeagentur GmbH and our company is responsible as the controller in accordance with Art. 17(1) GDPR for the erasure of the personal data, Wesemann Werbeagentur GmbH shall take appropriate measures, including technical measures, taking account of the available technology and the implementation costs, to inform other controllers who process the published personal data that the data subject has requested the erasure of all links to this personal data and of copies or replications of this personal data by those other controllers, insofar as the processing is not essential. The data protection officer of Wesemann Werbeagentur GmbH or another employee shall take the necessary measures in individual cases.

e) Right to restriction of processing

Any person affected by the processing of personal data has the right under EU law to request the controller to restrict processing if one of the following conditions is met:

  • The accuracy of the personal data is contested by the data subject and is therefore restricted for a period of time that enables the controller to verify the accuracy of the personal data.
  • The processing is unlawful, the data subject refuses to have the personal data erased and instead requests the restriction of use of the personal data.
  • The controller no longer needs the personal data for the purposes of processing, but the data subject needs the data to assert, exercise or defend legal claims.
  • The data subject has objected to the processing pursuant to Art. 21(1) GDPR and it is not yet clear whether the legitimate reasons of the controller outweigh those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request restriction of the processing of personal data stored by Wesemann Werbeagentur GmbH, they may contact our data protection officer or another employee of the controller at any time. The data protection officer of Wesemann Werbeagentur GmbH or another employee shall arrange for the restriction of processing.

f) Right to data portability

All data subjects have the right granted by EU law to obtain the personal data concerning them and which they have provided to a controller in a structured, commonly used and machine-readable format. They also have the right to transfer this data to another controller without hindrance by the controller to whom the personal data was first provided, insofar as the processing is based on the consent pursuant to Art. 6(1) point (a) GDPR or Art. 9(2) point (a) GDPR or on a contract in accordance with Art. 6(1) point (b) GDPR and the processing is carried out using automated procedures, provided that the processing is not necessary for the performance of a task that is in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising their right to data portability pursuant to Art. 20(1) GDPR, data subjects have the right to have the personal data transmitted directly from one controller to another, insofar as this is technically feasible and provided that the rights and freedoms of other persons are not affected.

In order to assert the right to data portability, the data subject may at any time contact the data protection officer designated by Wesemann Werbeagentur GmbH or another employee.

g) Right to object

All data subjects have the right under EU law to object at any time on grounds relating to their particular situation to processing of personal data concerning them which is based on Article 6(1) point (e) or (f) GDPR. This also applies to profiling based on these provisions.

In the event of an objection, Wesemann Werbeagentur GmbH shall no longer process the personal data, unless we can prove compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

If Wesemann Werbeagentur GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to processing of personal data concerning them for such marketing. This also applies to profiling, insofar as it is associated with such direct advertising. If the data subject objects to Wesemann Werbeagentur GmbH to processing for direct marketing purposes, Wesemann Werbeagentur GmbH shall no longer process the personal data for those purposes.

In addition, the data subject has the right, on grounds relating to their particular situation, to object to processing of personal data concerning them by Wesemann Werbeagentur GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Art. 89(1) GDPR, unless such processing is necessary for the performance of a task in the public interest.

In order to exercise the right to object, the data subject may contact the data protection officer of Wesemann Werbeagentur GmbH directly or another employee. In addition, the data subject is free in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to exercise their right to object by automated means using technical specifications.

h) Automated decisions in individual cases, including profiling

All data subjects have the right under EU law not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly affects them significantly, unless the decision (1) is necessary for entering into or fulfilling a contract between the data subject and a controller, or (2) is authorised by European or Member State law to which the controller is subject and that law lays down suitable measures to safeguard the rights and freedoms and the legitimate interests of the data subject, or (3) is made with the express consent of the data subject.

If the decision (1) is necessary for entering into or fulfilling a contract between the data subject and a data controller or (2) is based on the data subject’s express consent, Wesemann Werbeagentur GmbH shall take suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express their point of view and contest the decision.

If the data subject wishes to exercise rights with regard to automated decisions, they may contact our data protection officer or another employee of the controller at any time.

i) Right to withdraw data protection consent

Any data subject affected by the processing of personal data has the right granted by EU law to withdraw their consent to the processing of personal data at any time.

If the data subject wishes to exercise their right to withdraw consent, they may contact our data protection officer or another employee of the controller at any time.

9. Data protection provisions regarding the use of Facebook

The controller has integrated components of the company Facebook into this website. Facebook is a social network.

A social network is a social meeting place operated on the internet, an online community which, as a rule, allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences and allows the internet community to provide personal or company-related information. Facebook allows users of the social network to create private profiles, upload photos and network via friend requests, among other things.

Facebook is operated by Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The controller for the processing of personal data if a data subject lives outside the USA or Canada is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Every time one of the individual pages of this website which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated is accessed, the internet browser in the IT system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. An overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=en_EN. As part of this technical procedure, Facebook receives information about which specific page of our website is visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook recognises each time the data subject accesses our website which specific page of our website the data subject is viewing throughout the time of their visit to our website. The Facebook component collects this information and Facebook assigns it to the Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, for example the “Like” button, or if the data subject posts a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook is always notified by the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook in this way, the data subject can prevent the transmission by logging out of their Facebook account before accessing our website.

The privacy policy published by Facebook, which can be found at https://facebook.com/about/privacy, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to prevent data transmission to Facebook.

10. Data protection provisions regarding the use of Google Analytics (with anonymisation function)

The controller has integrated the component Google Analytics (with anonymisation function) into this website. Google Analytics is a web analytics service. Web analytics is the collection, recording and evaluation of data about the behaviour of visitors to websites. A web analysis service collects, among other things, data about the website from which a data subject came to another website (the so-called referrer), which pages of the website were accessed and how often and for how long a page was viewed. Web analytics is mainly used to optimise a website and for cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

For web analysis by Google Analytics, the controller uses the suffix “_gat._anonymizeIp”. By means of this suffix, the IP address of the data subject’s internet connection is truncated and anonymised by Google if access to our website is made from a Member State of the European Union or from another contracting state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is the analysis of visitor flows on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website and to provide other services related to the use of our website.

Google Analytics sets a cookie in the IT system of the data subject. An explanation of what cookies are has been provided above. By setting the cookie, Google is able to analyse the use of our website. Each time one of the individual pages of this website which is operated by the controller and on which a Google Analytics component has been integrated is accessed, the web browser in the IT system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical procedure, Google gains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and their clicks and subsequently to facilitate payment of fees.

The cookie is used to store personal information, such as the time of access, the location from which access was made and the frequency of visits to our website by the data subject. Each time you visit our website, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. The personal data is stored by Google in the United States of America. Google may pass on the personal data collected via the technical process to third parties.

As explained above, the data subject can prevent the use of cookies by our website at any time by means of a corresponding browser setting and thus permanently object to cookies. Such a setting in the browser would also prevent Google from storing a cookie in the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the browser or other software programs.

Furthermore, the data subject has the option to object to the collection of data generated by Google Analytics relating to the use of this website and processing of the data by Google, and thus to prevent such collection. For this, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data or information about visits to our web pages may be transmitted to Google Analytics. The installation of the browser add-on is deemed by Google to be an objection. If the IT system of the data subject is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or another person authorised to act on their behalf, there is the option of reinstalling or reactivating the browser add-on.

Further information and the relevant data protection provisions of Google can be found at https://policies.google.com/privacy and https://marketingplatform.google.com/about/analytics/terms/gb/. Google Analytics is explained in more detail at https://analytics.google.com/analytics/web/provision/#/provision.

11. Data protection provisions regarding the use of Google+

The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the internet, an online community which, as a rule, allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences and allows the internet community to provide personal or company-related information. Google+ allows users of the social network to create private profiles, upload photos and network via friend requests, among other things.

The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Every time one of the individual pages of this website which is operated by the controller and on which a Google + button has been integrated is accessed, the internet browser in the IT system of the data subject is automatically prompted by the respective Google+ button to download a representation of the corresponding Google+ button from Google. As part of this technical procedure, Google is informed about which specific page of our website is visited by the data subject. More detailed information about Google+ can be found at https://developers.google.com/+.

If the data subject is logged in to Google+ at the same time, Google recognises each time the data subject accesses our website which specific page of our website the data subject is viewing throughout the time of their visit to our website. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the data subject.

If the data subject clicks on one of the Google+ buttons integrated into our website and thus makes a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores this personal data. Google stores the Google+1 recommendation of the data subject and makes it publicly available in accordance with the terms and conditions accepted by the data subject in this regard. A Google +1 recommendation made by the data subject on this website will subsequently be stored and processed together with other personal data, such as the name of the Google +1 account used by the data subject and the photo uploaded to it, in other Google services, for example the search engine results of the Google search engine, the Google account of the data subject or in other places, for example on websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimising the various Google services.

Google always receives notification via the Google+ button that the data subject has visited our website if the data subject is logged in to Google+ at the same time as accessing our website; this happens regardless of whether the data subject clicks on the Google+ button or not.

If the data subject does not wish to transmit personal data to Google, they can prevent such transmission by logging out of their Google+ account before accessing our website.

Further information and the relevant data protection provisions of Google can be found at https://policies.google.com/privacy. Further information from Google about the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.

12. Data protection provisions regarding the use of Google AdWords

The controller has integrated Google AdWords into this website. Google AdWords is an internet advertising service that allows advertisers to place ads both in Google’s search engine results and in the Google advertising network. Google AdWords enables an advertiser to define certain keywords in advance, by means of which an ad is displayed in Google’s search engine results only if the user retrieves a keyword-related search result with the search engine. In the Google advertising network, ads are distributed on topic-related internet pages using an automatic algorithm, taking into account the previously defined keywords.

The operating company of the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying interest-related advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored in the IT system of the data subject by Google. An explanation of what cookies are has been provided above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to track whether certain pages, such as the shopping basket in an online shop system, have been accessed on our website. The conversion cookie allows both us and Google to track whether a data subject who reached our website via an AdWords ad has generated any sales, i.e. completed or cancelled a goods purchase.

The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who have been referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimise our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject.

The conversion cookie is used to store personal information, such as the web pages visited by the data subject. On each visit to our website, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. The personal data is stored by Google in the United States of America. Google may pass on the personal data collected via the technical process to third parties.

As explained above, the data subject can prevent the use of cookies by our website at any time by means of a corresponding browser setting and thus permanently object to cookies. Such a setting in the browser would also prevent Google from storing a conversion cookie in the IT system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the browser or other software programs.

The data subject also has the option to object to interest-based advertising by Google. For this purpose, the data subject must access the link www.google.com/settings/ads from each of the browsers they use and adjust the settings as required there.

Further information and the relevant data protection provisions of Google can be found at https://policies.google.com/privacy.

13. Data protection provisions regarding the use of LinkedIn

The controller has integrated components of the LinkedIn Corporation into this website. LinkedIn is an internet-based social network that enables users to connect with existing business contacts and make new ones. Over 400 million registered people use LinkedIn in more than 200 countries. This currently makes LinkedIn the largest platform for business contacts and one of the most visited websites in the world.

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland is responsible for data protection issues outside the USA.

Each time one of our web pages with a LinkedIn component (LinkedIn plug-in) is accessed, this component prompts the browser used by the data subject to download a corresponding representation of the LinkedIn component. Further information on the LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. In the course of this technical procedure, LinkedIn gains knowledge of which specific page of our website is visited by the data subject.

If the data subject is logged in to LinkedIn at the same time, LinkedIn recognises each time the data subject accesses our website which specific page of our website the data subject is viewing throughout the time of their visit to our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject clicks on a LinkedIn button integrated into our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores this personal data.

LinkedIn always receives notification via the LinkedIn component that the data subject has visited our website if the data subject is logged in to LinkedIn at the same time as accessing our website; this happens regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn in this way, the data subject can prevent the transmission by logging out of their LinkedIn account before accessing our website.

At https://www.linkedin.com/psettings/guest-controls, LinkedIn provides the option to unsubscribe from email messages, text messages and targeted ads, and to manage ad settings. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, which may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. The relevant data protection provisions of LinkedIn are available at https://www.linkedin.com/legal/privacy-policy. The LinkedIn cookie policy is available at https://www.linkedin.com/legal/cookie-policy.

14. Data protection provisions regarding the use of Twitter

The controller has integrated components of Twitter into this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and distribute so-called tweets, i.e. short messages that are limited to 140 characters. These short messages are available to everyone, including people who are not logged in to Twitter. However, the tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user’s tweets. Furthermore, Twitter makes it possible to address a broad audience via hashtags, links or retweets.

The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Every time one of the individual pages of this website which is operated by the controller and on which a Twitter component (Twitter button) has been integrated is accessed, the internet browser in the IT system of the data subject is automatically prompted by the respective Twitter component to download a representation of the corresponding Twitter component from Twitter. Further information about Twitter buttons can be found at https://publish.twitter.com/#. As part of this technical process, Twitter is informed about which specific page of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our users to disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If the data subject is logged in to Twitter at the same time, Twitter recognises each time the data subject accesses our website which specific page of our website the data subject is viewing throughout the time of their visit to our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated into our website, the data and information transmitted by it will be assigned to the personal Twitter user account of the data subject and stored and processed by Twitter.

Twitter always receives notification via the Twitter component that the data subject has visited our website if the data subject is logged in to Twitter at the same time as accessing our website; this happens regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not want this information to be transmitted to Twitter in this way, the data subject can prevent the transmission by logging out of their Twitter account before accessing our website.

The relevant data protection provisions of Twitter are available at https://twitter.com/privacy?lang=en.

15. Data protection provisions regarding the use of Xing

The controller has integrated components of Xing into this website. Xing is an internet-based social network that enables users to connect with existing business contacts and make new ones. Individual users can create a personal profile for themselves at Xing. Companies can also create company profiles and publish job offers on Xing.

The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

Every time one of the individual pages of this website which is operated by the controller and on which a Xing component (Xing plug-in) has been integrated is accessed, the internet browser in the IT system of the data subject is automatically prompted by the respective Xing component to download a representation of the corresponding Xing component from Xing. Further information about Xing plug-ins can be found at https://dev.xing.com/plugins. As part of this technical process, Xing is informed about which specific page of our website is visited by the data subject.

If the data subject is logged in to Xing at the same time, Xing recognises each time the data subject accesses our website which specific page of our website the data subject is viewing throughout the time of their visit to our website. This information is collected by the Xing component and assigned by Xing to the respective Xing account of the data subject. If the data subject clicks on one of the Xing buttons integrated into our website, for example the “Share” button, Xing assigns this information to the personal Xing user account of the data subject and stores these personal data.

Xing always receives notification via the Xing component that the data subject has visited our website if the data subject is logged in to Xing at the same time as accessing our website; this happens regardless of whether the data subject clicks on the Xing component or not. If the data subject does not want this information to be transmitted to Xing in this way, the data subject can prevent the transmission by logging out of their Xing account before accessing our website.

The privacy policy published by Xing, which can be found at https://www.xing.com/privacy, provides information about the collection, processing and use of personal data by Xing. Xing has also published data protection information about the XING Share button at https://www.xing.com/app/share?op=data_protection.

16. Data protection provisions regarding the use of YouTube

The controller has integrated components of YouTube into this website. YouTube is an internet video portal that allows video publishers to post video clips for free and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which means that both complete film and television shows and also music videos, trailers and videos made by users themselves can be accessed via the internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, United States. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Every time one of the individual pages of this website which is operated by the controller and on which a YouTube component (YouTube video) has been integrated is accessed, the internet browser in the IT system of the data subject is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information about YouTube can be found at https://about.youtube/. As part of this technical procedure, YouTube and Google are informed about which specific page of our website is visited by the data subject.

If the data subject is logged in to YouTube at the same time, YouTube recognises each time the data subject accesses our website which specific page of our website the data subject is viewing throughout the time of their visit to our website. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google always receive notification via the YouTube component that the data subject has visited our website if the data subject is logged in to YouTube at the same time as accessing our website; this happens regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google in this way, the data subject can prevent the transmission by logging out of their YouTube account before accessing our website.

The privacy policy published by YouTube, which can be found at https://policies.google.com/privacy, provides information about the collection, processing and use of personal data by YouTube and Google.

17. Legal basis of processing

Art. 6(1) point (a) GDPR is the legal basis for our company’s processing operations for which we obtain consent for a specific processing purpose. If processing of personal data is necessary for the fulfilment of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of any other service or consideration, the processing is based on Art. 6(1) point (b) GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in the case of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as the fulfilment of tax obligations, the processing is based on Art. 6(1) point (c) GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance data and other vital information would have to be passed on to a doctor, a hospital or other third parties. The processing would then be based on Art. 6(1) point (d) GDPR. Finally, processing operations could be based on Art. 6(1) point (f) GDPR. This legal basis is used for processing operations that are not covered by any of the aforementioned legal bases and processing is necessary to pursue a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not take precedence. We are permitted to carry out such processing operations in particular because specific reference is made to them in EU law. In this respect, a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 sentence 2 GDPR).

18. Legitimate interests in the processing pursued by the controller or a third party

If processing of personal data is based on Article 6(1) point (f) GDPR, our legitimate interest is in carrying out our business activities for the benefit of all our employees and our shareholders.

19. Period for which personal data is stored

The criterion for the period of storage of personal data is the respective legal retention period. On expiry of that period, the corresponding data is erased automatically, provided that it is no longer required for the fulfilment or initiation of a contract.

20. Legal or contractual regulations regarding the provision of personal data; necessity for conclusion of contract; obligation of the data subject to provide personal data; possible consequences of non-provision

We will inform whenever the provision of personal data is partly required by law (e.g. tax regulations) or results from contractual regulations (e.g. information about the contractual partner). Sometimes it may be necessary for conclusion of a contract that a data subject provides us with personal data, which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data when our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact our data protection officer. Our data protection officer will explain to the data subject on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.

21. Existence of automated decision-making

As a responsible company, we do not use automatic decision-making or profiling.

This privacy policy has been generated by the privacy policy generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which operates as an external data protection officer in Duisburg, in collaboration with the IT and data protection lawyer Christian Solmecke in Cologne.

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