Bauer is one of the best known German MoPro brands. A relaunch of the licensed ‘Tigerente’ products by Janosch was carried out. The less intense display colours used in the original Janosch drawings meant that the products were lost in the refrigerated shelves. Our task was to underscore as much of the Janosch factor as possible, in order to ensure the recognition of the licensed brand and to significantly improve brand impact when on the shelf.