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Brand development

Customer: Schlichting GmbH

Year: 2016

Schlichting is a sauerkraut producer from the Vogtland region of Germany who commissioned us to relaunch their brand and packaging design with an emphasis on regionality.

The creation

The newly designed logo, together with the packaging, focuses on quality, origin and tradition with a modern, high-quality look. It now boasts unique marketing potential that corresponds to high level positioning in terms of price and quality.