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Brand development

Customer: Unilact Transilvania

Year: 2012

Following an initial brand analysis, a new brand name was recommended in the rebranding process. In our opinion, the old name ‘Unilact’ had too strong a chemical association and had no relation to the natural product of milk.

The creation

‘De la Ferma’ – the association with nature and freshness highlights the vital reference to the region of Transylvania, which was hand-drawn in the logo. The owner’s signature – ‘Marius Bîcu’ – stands for his promise to offer only the best quality cheese.