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Oldies but Goldies: aro

Brand development

Customer: METRO

Year: 1995

From the Metro brand ‘Goldhand’, available in Germany, came the international umbrella brand ‘aro’. The brand offers a range of over 700 articles for the wholesale trade at entry-level prices.

The creation

The brand name aro is shown in yellow lowercase letters and stands out in the middle of a blue rectangle.
The red tick implies “Good, that’s sorted”.

Packaging Design

aro is the low-priced basics range of the wholesale company Metro and sports a simple design. The aro products in bulk packaging are primarily aimed at the catering industry, kiosks, etc.