The company Jing Qi Shen is one of the largest pork producers in the world. The hand-drawn image in the background corresponds to the real landscape in which the pigs are reared and allowed to mature in a natural environment. In China, it is common for packaging to be designed to be more colourful and unusual than those around it. Our design, however, has a clean, discreet, all-white look. Our simple and elegant design conveys a uniqueness and high level of quality in the freezer compartment.